Visionary technology entrepreneur Michael Fertik’s revolutionary approach to business management has disrupted the status quo and taken Silicon Valley by storm. Fertik, the CEO of Reputation.com, and his game-changing concept Femto-Management, which pushes micromanagement to an atomic level of control, are profiled in the film.

SCREENING: Crowley Theater – Friday Oct 16 11:30PM


Category: Documentary Short
Year: 12m
Runtime: 2014
Country: USA
Language: English


Director: Martin Sweeney
Screenwriter: Martin Sweeney, Michael Fertik
Producer: Martin Sweeney
Editor: Martin Sweeney
Cinematographer: Aaron Meister
Digital Effects: Martin Sweeney
Cast: Michael Fertik


website: martinsweeney.com

Martin Sweeney is a San Francisco-based director, screenwriter and commercial creative director. He attended the University of Michigan and graduated with honors and the unfortunate but necessary delusion that financial and artistic fulfillment lay just ahead. He has sold feature screenplays to major studios, had at least one awkward conversation with George Lucas, and is currently developing a hilarious and unmarketable television series.